Data and results
2026 Edition · Arena Eletrolar
A curated program that brought together the economic landscape, consumer behavior and products, digital platforms, and data intelligence at the 2026 edition of Eletrolar Show.
Where the second half begins.
Consumption, credit, inflation, exchange rates, and confidence translated into decisions on risk, investment, and product mix.
Where the industry positions itself.
Integration between physical stores, e-commerce, and marketplaces as a core growth strategy.
Where retail makes decisions.
Consumer behavior: what to launch, what to import, what to scale, and what to avoid.
Where data becomes strategy.
AI applied to pricing, demand, assortment, and digital performance. Less buzzword, more margin.
Economist and Minister of Economy (2019 – 2022)
Economic Outlook and Perspectives for the 2nd Half of 2026
Journalist and Host
Leitura Dinâmica · RedeTV
The role of government in promoting economic development and new businesses in the state of São Paulo
State Representative
ALESP
The role of government in promoting economic development and new businesses in the state of São Paulo
Former Governor of São Paulo
Rodrigo Garcia Assessoria
The role of government in promoting economic development and new businesses in the state of São Paulo
Head B2B & Strategy Specialist
Mercado Livre
Unlock your B2B sales potential with Mercado Livre Negócios
Managing Director
NielsenIQ
Full Consumer View — The 5 forces behind the volume decline
CEO and Partner
Catálise
The New Credit Game — How a Proprietary FIDC Can Transform Sales and Profitability
Sales Director Mid-Market
Nuvemshop
The AI-native customer journey and AI to boost your management
Senior Sales Manager & Social Commerce Sr Manager
Mercado Livre
Algorithm, relevance and conversion: the new marketplace game
Head of Revenue
Magalu Cloud Soluções
Personalization and AI in the shopping experience that connects product, customer and conversion
Executive President
Eletros
Digital Transformation and Competitiveness in the Electronics Industry
Consumer Electronics Sr Manager & Electronics New Sellers Team Lead
Mercado Livre
E-commerce overview, game-changing decisions and high-performance team management
Director of New Business
Infracommerce
Integrated Experience: the new role of omnichannel in retail growth
Tax & Business Lawyer
Tax Consultant
Tax Reform: The Legal and Strategic Impacts That Will Redefine Digital Retail
Co-founder of NAIA
NAIA
The End of Marketing as We Knew It
Fulfillment Brazil Sr Director
Mercado Livre
Smart inventory and logistics as a competitive advantage
Tech & Durables Lead
NielsenIQ
Tech & Durables Consumer Trends
Founder
Empreenda Brasil Mulher
The Economy of the Future Has a Woman's Face: Consumer, Retail and Entrepreneurship Trends
Marketing Manager
Magalu Cloud
The Future of Sales is Conversational: The worldwide WhatsApp case of Lu from Magalu Cloud
CEO of Confi · Founder of ClearSale
Confi / AI Brasil
Data and Monetization of the Digital Ecosystem
CGO of Confi · Co-CEO
AI Brasil
From Industry to D2C: Data Intelligence and AI to Optimize Performance and Set Retail Trends
Head of Ecommerce
Midea Carrier
From Industry to D2C: Data Intelligence and AI to Optimize Performance and Set Retail Trends
Head of Business
Neotrust Confi
From Industry to D2C: Data Intelligence and AI to Optimize Performance and Set Retail Trends
Head of WebGlobal Consulting
WebGlobal
Da Indústria ao D2C: Inteligência de Dados e IA para Otimizar a Performance e ditar Tendências no Varejo
CGO of TESS
TESS
From data to decision: using AI to redefine product mix and retail demand
Digital Commerce Manager
TikTok Shop
Metrics That Matter: Building a Data-Driven Social Commerce Strategy
Head of Operations
Aftersale
Reverse Logistics: from delight to Loyalty
Logistics Operations Director
Mercado Livre
Reverse Logistics: from delight to Loyalty
*See above the program highlights from Eletrolar Show 2026.
Show Ecosystem
Over four days, the Eletrolar Show brings together a series of specialized events, connecting the entire consumer durables value chain.
Consumer Goods
The largest B2B event for consumer electronics and home appliances in Latin America.
Mobility
The next era of electric and sustainable mobility.
Home Decor
Design and lifestyle for the Latin American market.
HVAC
Air conditioning, refrigeration, heating, and ventilation.
Supplier
Global suppliers with innovative and competitive products.
For Visitors
The Eletrolar Show is the premier meeting point for manufacturers, retailers, and distributors in the consumer durables industry across Latin America. In an environment designed for innovation, networking, and real business opportunities, professionals come together to discover trends, explore new products, and strengthen partnerships.
Join the largest consumer durables trade show in Latin America and be part of the next edition.
Hundreds of companies showcasing solutions, launches, and technologies.
Early access to new products and trends.
Manufacturers, distributors, and importers all in one place.
Innovations shaping the future of the market.
Debates with industry and retail experts.
Partners, suppliers, and clients in a connections-driven environment.
For Exhibitors
Exhibiting at the Eletrolar Show means showcasing your products directly to the market’s key buyers.
Direct access to the country’s top retail buyers.
Connect with the entire distribution chain in the sector.
Present new products in a qualified B2B setting.
Broaden your presence across new segments and regions.
Connect with strategic distributors and importers across Latin America.
Exhibitors 2026
Top companies launch products and build strong relationships.
Content
The Eletrolar Show also brings together industry experts, executives, and thought leaders through a content program focused on innovation, technology, and consumer trends.
Debates on the future of the consumer durables sector with the leading names in the market.
The innovations transforming markets around the world and making their way to Brazil.
Strategies and solutions to modernize both the shopping experience and retail operations.
Technology evolves. But great business still happens between people.
Testimonials
Eletrolar Show has two relevant impacts: in just a few days we reach most of the national retail market, and we mobilize all our internal teams, accelerating launches and strategies.
Co-founder, Grupo MK
Being part of this universe where the entire B2B audience comes together is essential for sharing experiences and gathering market insights. We’ll have a challenging second half of the year, but one that is full of opportunities. That’s the main purpose of the show: leaving here with our eyes set on the months ahead.
Commercial and Marketing Director
Our experience here is the best. We find a diverse audience, ranging from marketplaces to retailers, and we look forward to expanding our reach among these potential clients.
Marketing Director
Our goal is to strengthen relationships with existing clients while also reaching new audiences. During the event, we welcomed supermarket owners and retailers from segments that were not previously part of our base.
Marketing Manager
This year (2025) marks our fifth participation at Eletrolar Show. It’s an incredibly important space where we have direct contact with retailers — because today we mostly operate through digital channels. The show is our main point of contact. Beyond understanding our clients’ needs and showcasing our catalog and launches, our sales team builds closer relationships with retail buyers.
Director
It’s a show we’ve been part of for decades, since the very first edition. This is where you get to meet large, medium, and small retailers. Every year there are more clients here wanting to learn about the brand and how to bring it to their regions.
P.R.
Join us
June 21–24, 2027 · Distrito Anhembi, São Paulo
