Data and results
Program · Arena Eletrolar
A curated program connecting the economic landscape, consumer behavior and products, digital platforms, and data intelligence — the complete roadmap for making decisions in the second half of 2026.
Where the second half begins.
Consumption, credit, inflation, exchange rates, and confidence translated into decisions on risk, investment, and product mix.
Where the industry positions itself.
Integration between physical stores, e-commerce, and marketplaces as a core growth strategy.
Where retail makes decisions.
Consumer behavior: what to launch, what to import, what to scale, and what to avoid.
Where data becomes strategy.
AI applied to pricing, demand, assortment, and digital performance. Less buzzword, more margin.
Senior Expert & Strategy Specialist
Mercado Livre
CEO and Partner
Catálise Investimentos
Senior Sales Manager & Social Commerce Sr Manager
Mercado Livre
Consumer Electronics Sr Manager & Electronics New Sellers Team Lead
Mercado Livre
Director of New Business
Infracommerce
Fulfillment Brazil Sr Director
Mercado Livre
Creator and Ambassador
Canva
CEO of Confi · Founder of ClearSale
Confi / AI Brasil
*Program subject to change without prior notice.
Show Ecosystem
Over four days, the Eletrolar Show brings together a series of specialized events, connecting the entire consumer durables value chain.
Consumer Goods
The largest B2B event for consumer electronics and home appliances in Latin America.
Mobility
The next era of electric and sustainable mobility.
Home Decor
Design and lifestyle for the Latin American market.
HVAC
Air conditioning, refrigeration, heating, and ventilation.
Supplier
Global suppliers with innovative and competitive products.
Programação · Arena Eletrolar
Uma curadoria que conecta cenário econômico, consumo e produto, plataformas digitais e inteligência de dados — o mapa completo para decidir o segundo semestre de 2026.
Onde o segundo semestre começa.
Consumo, crédito, inflação, câmbio e confiança traduzidos em decisões de risco, investimento e mix.
Onde a indústria se posiciona.
Integração entre loja física, e-commerce e marketplace como estratégia central de crescimento.
Onde o varejo decide.
Comportamento do consumidor: o que lançar, o que importar, o que escalar e o que evitar.
Onde dados viram estratégia.
IA aplicada a precificação, demanda, sortimento e performance digital. Menos buzzword, mais margem.
Senior Expert & Strategy Specialist
Mercado Livre
CEO e Sócio
Catálise Investimentos
Senior Sales Manager & Social Commerce Sr Manager
Mercado Livre
Consumer Electronics Brazil Sr Manager
Mercado Livre
Diretora de Novos Negócios
Infracommerce
Fulfillment Brazil Sr Director
Mercado Livre
Creator e Embaixador
Canva
CEO da Confi · Fundador da ClearSale
Confi / AI Brasil
*Programação sujeita a alteração sem aviso prévio.
For Visitors
The Eletrolar Show is the premier meeting point for manufacturers, retailers, and distributors in the consumer durables industry across Latin America. In an environment designed for innovation, networking, and real business opportunities, professionals come together to discover trends, explore new products, and strengthen partnerships.
Come to the largest consumer durables trade show in Latin America.
Hundreds of companies showcasing solutions, launches, and technologies.
Early access to new products and trends.
Manufacturers, distributors, and importers all in one place.
Innovations shaping the future of the market.
Debates with industry and retail experts.
Partners, suppliers, and clients in a connections-driven environment.
For Exhibitors
Exhibiting at the Eletrolar Show means showcasing your products directly to the market’s key buyers.
Direct access to the country’s top retail buyers.
Connect with the entire distribution chain in the sector.
Present new products in a qualified B2B setting.
Broaden your presence across new segments and regions.
Connect with strategic distributors and importers across Latin America.
Exhibitors
Top companies launch products and build strong relationships.
Content
The Eletrolar Show also brings together industry experts, executives, and thought leaders through a content program focused on innovation, technology, and consumer trends.
Debates on the future of the consumer durables sector with the leading names in the market.
The innovations transforming markets around the world and making their way to Brazil.
Strategies and solutions to modernize both the shopping experience and retail operations.
Technology evolves. But great business still happens between people.
Testimonials
Eletrolar Show has two relevant impacts: in just a few days we reach most of the national retail market, and we mobilize all our internal teams, accelerating launches and strategies.
Co-founder, Grupo MK
Being part of this universe where the entire B2B audience comes together is essential for sharing experiences and gathering market insights. We’ll have a challenging second half of the year, but one that is full of opportunities. That’s the main purpose of the show: leaving here with our eyes set on the months ahead.
Commercial and Marketing Director
Our experience here is the best. We find a diverse audience, ranging from marketplaces to retailers, and we look forward to expanding our reach among these potential clients.
Marketing Director
Our goal is to strengthen relationships with existing clients while also reaching new audiences. During the event, we welcomed supermarket owners and retailers from segments that were not previously part of our base.
Marketing Manager
This year (2025) marks our fifth participation at Eletrolar Show. It’s an incredibly important space where we have direct contact with retailers — because today we mostly operate through digital channels. The show is our main point of contact. Beyond understanding our clients’ needs and showcasing our catalog and launches, our sales team builds closer relationships with retail buyers.
Director
It’s a show we’ve been part of for decades, since the very first edition. This is where you get to meet large, medium, and small retailers. Every year there are more clients here wanting to learn about the brand and how to bring it to their regions.
P.R.
