Visit Eletrolar
Have a question? The answer may be here.
See the most frequently asked questions about registration, access, hours, location, program, transportation and visiting Eletrolar Show All Connected.
Is the fair open to the general public, or only to industry professionals?
Eletrolar Show is a trade-only (B2B) fair. Access is for retailers, distributors, manufacturers and qualified professionals in the technology, home appliance and electronics sectors. To attend, you must provide an active Corporate Tax ID proving that you work in the industry.
What is the cost of entry / registration?
Registration is free and exclusive to industry professionals, subject to proof via a valid Corporate Tax ID.
We recommend registering in advance on the website to speed up entry and avoid waiting on site.
Who can visit the fair?
Who can attend:
- Retailers (physical stores and e-commerce)
- Distributors and wholesalers
- Industry and manufacturers
- Buyers and decision-makers
- Technology and innovation professionals
Which companies/brands will be exhibiting?
Eletrolar Show All Connected brings together leading Brazilian and international brands in:
- Home Appliances
- Small Appliances
- HVAC
- Mobile & Accessories
- Beauty Tech & Wellness
- Tools & Home Improvement
- Smart Home & Secure Tech
- Games
- Music
- Retail Tech & AI
- E-commerce & Marketplace
- Payments & Fintech
Is there a program of talks or content?
Yes. The event features a strategic content program, including:
- Talks
- Expert panels
- Market trends
- Innovation and technology
The agenda is updated regularly. Follow the latest on the official website and the event’s social media.
Does the fair have a food court?
Yes. The event has a food court with a variety of food and drink options to suit different tastes.
Is there a cloakroom on site?
Yes. The event offers a cloakroom service (Malex) for luggage and belongings during your visit. Payment by card or Pix.
Is the event accessible?
Yes. The venue is equipped for people with reduced mobility, including step-free access and accessible toilets.
Is there parking on site?
Yes. Parking access is via Gate 38, Av. Olavo Fontoura, 1209, operated by Indigo. Spaces are subject to availability.
Can I bring companions or minors?
Minors may enter only when accompanied by a parent or legal guardian. In this case, they do not need to register in advance — registration is done on site by completing a liability form.
Please note, however, that this is a B2B fair, open exclusively to industry professionals. For this reason, registration requires information such as a CNPJ and affiliation with a company in the sector.
Do I need to bring a printed badge?
No. You can show your QR code at the entrance and pick up your printed badge at the registration desk or at the self-service kiosks.
Can I register on site?
Yes, but we recommend registering in advance to speed up entry.
Does the fair have an official travel agency?
Yes. QG Turismo is the official travel agency of Eletrolar Show All Connected 2027. Through this partnership, exhibitors and visitors get special rates on flights, accommodation and travel services. For quotes and more information, contact the agency directly:
QG Turismo — (11) 4232-9921 — contato@QGtur.com.br
Dedicated support:
Flights: João Martin – (11) 95656-6662
Accommodation: Ewerton Silva – (12) 99646-4404
Is the event in-person, online, or hybrid?
Eletrolar Show is a 100% in-person event focused on face-to-face networking and business.
Where and when does the event take place?
The event takes place at Distrito Anhembi, Av. Olavo Fontoura, 1209, from June 21 to 24, 2027, 1 PM – 9 PM.
How to get to the event?
The event takes place at Distrito Anhembi, easily accessible via Av. Olavo Fontoura, 1209. You can get there by:
- Metro: Portuguesa–Tietê station (Blue Line), about 1.5 km away.
- Bus: several lines serve the area
- Car: access via the Marginal expressways, with on-site parking
- Ride-hailing apps: pick-up and drop-off near the event
We recommend planning your route in advance, especially during peak hours. See all access options.
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