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Business &

form the three pillars of the Latin American Electronics, a parallel event to Eletrolar Show, the largest consumer goods fair in Latin America, in its latest edition, the show received more than 32 thousand qualified professionals in the sector.

Driven by trends and technology, the event annually brings together industry and retail of all sizes, establishes brands, strengthens relationships, eliminates commercial barriers and creates partnerships and good business.

Increasingly qualified audience

CEO's, directors, managers, buyers, representatives and opinion leaders from the industry and retail sector. Those responsible for the purchasing area of the country's main retail chains visited the fair, including Armazém Paraíba, Carrefour, Casas Bahia, Casa & Vídeo, Cybelar, Eletrozema, Fast Shop, Gazin, Grupo Cencosud, Leroy Merlin, Americanas, Lojas Cem, Lojas Colombo, Magazine Luiza, Pernambucanas, Ponto, among other small and medium-sized retailers, representing a total of 26 thousand outlets.


+32,000 Visitors 2023

+30% growth compared to 2022

From CEO's to industry and retail leaders in the sector.

Those responsible for purchasing and decision-makers from the country's main retail chains visited the fair in 2023.




+600 buyers
sponsored regional buyers

representing the strength of more than 30 thousand points of sale in the country


+110% area growth

In square meters


+175% new exhibitors

Last edition saw an increase from 220 to 550 exhibitors

Secure your space

In the biggest meeting between industry and retail in Latin America

Be an Exhibitor