Eletrolar Show 2026 22–25 jun · Distrito Anhembi, SP
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Credenciamento

Program · Arena Eletrolar

Four days,
four major themes

A curated program connecting the economic landscape, consumer behavior and products, digital platforms, and data intelligence — the complete roadmap for making decisions in the second half of 2026.

June 22–25, 2026 · Distrito Anhembi, São Paulo – Brazil · 1 PM – 9 PM

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22 JUN

2026 Economic Outlook: where to invest and how to build the product mix for the second half

Where the second half begins.

Vinicius Medeiros and João Vicente Sarmento
15:50 – 16:20

Unlock your B2B sales potential with Mercado Livre Negócios

Vinicius Muller Pinto Medeiros

Senior Expert | Mercado Livre Negócios

Professional with more than 15 years of experience in strategic procurement and category management, with a strong background in global companies. Worked as a consultant at Kearney and holds an MBA from Kellogg School of Management (Northwestern University).

João Vicente Silva Sarmento

Strategy Specialist — Home Electronics & Technology | Mercado Livre

Working in e-commerce since 2011, with experience at startups, Ricardo Eletro, and Magalu. Holds a degree in Business Administration from UFSC and a Master's degree from IBMEC.

André Fauth
18:15 – 18:45

The New Credit Game — How a Proprietary FIDC Can Transform Sales and Profitability

André Fauth

CEO and Partner | Catálise Investimentos

Graduated in Mechanical Engineering (FEJ/UDESC), with an MBA in Business Administration from FGV and extension courses at Michigan Business School and MIT. Dedicated his career to corporate governance, disruptive innovation, digital marketing, sustainability, and team management, bringing all this expertise to his role as partner and CEO of Catálise.

23 JUN

Digital platforms and retail growth strategies

Where the industry positions itself.

Fernanda Nakazaki
Rodrigo Freitas
15:00 – 15:30

Algorithm, relevance, and conversion: the new marketplace game.

Fernanda Nakazaki Gomes Correa

Senior Sales Manager for Leading Brand Advertising | Mercado Livre

Executive with 15+ years of experience in consumer behavior, market intelligence, and commercial strategy. At Mercado Ads, she works with major brands to build full-funnel strategies. Holds a degree in Business Administration from Mackenzie Presbyterian University and an Executive MBA from IESE.

Rodrigo de Araujo Freitas

Social Commerce Local Sr Manager | Mercado Livre

Marketing executive with more than 10 years of leadership experience. For over 5 years at Mercado Livre, he has been responsible for leading and scaling the Affiliates and Creators program in Brazil, focused on sustainable growth and social commerce.

Roberta Pepe
17:30 – 18:00

E-commerce overview, elimination decisions, and high-performance team management.

Roberta Pepe

Consumer Electronics Brazil Senior Manager — Home Electronics | Mercado Livre

Responsible for the strategy and growth of Home Electronics at Mercado Livre, covering categories such as major appliances, small appliances, TVs, audio, and air conditioning. Over 15 years of experience in marketplace, fintech, and consumer goods. Holds a degree in Business Administration from FGV-EAESP, including an exchange program at the University of Cologne (Germany).

Carolina Soares
18:20 – 18:50

Integrated Experience: the new role of omnichannel in retail growth

Carolina Soares

Director of New Business | Infracommerce

With more than 25 years of experience in the digital ecosystem, she has worked on major implementations, led innovative projects, and collaborated with leading names in Brazilian e-commerce. She builds strategic partnerships and high-performance teams focused on results and excellence in customer experience.

LinkedIn
24 JUN

Consumer and product trends for 2026

Where retail makes decisions.

Luiz Augusto Vergueiro
15:40 – 16:10

Smart inventory and logistics as a competitive advantage.

Luiz Augusto Vergueiro

Fulfillment Brazil Sr Director | Mercado Livre

Graduated in Mechanical Production Engineering from Mauá School of Engineering, with an MBA from FGV and specialization from Stanford University. Leads Mercado Livre’s distribution and transportation strategy, overseeing a large-scale logistics network across Latin America, integrating automation, sustainability, and artificial intelligence into operations.

Luan Alves
16:30 – 17:00

Creating for the New Economy: consumer trends driven by AI

Luan Alves

Creator and Ambassador | Canva

Designer specialized in Canva and speaker who teaches entrepreneurs and educators how to transform ideas into professional visual materials with agility. Through the strategic use of Canva and Artificial Intelligence, he empowers teams to create presentations and educational content in a clear, fast, and scalable way.

Instagram LinkedIn
25 JUN

Data and AI applied to retail: pricing, sustainable demand, and performance

Where data becomes strategy.

Pedro Chiamulera
17:30 – 18:00

Coming soon

Pedro Chiamulera

CEO of Confi · Founder of ClearSale | AI Brasil

Former Olympic athlete and founder of ClearSale, a company he created, scaled, and led to an exit of approximately R$2 billion. Graduated in Computer Science, he leads Confi as a data, technology, and trust ecosystem that integrates Neotrust, AfterSale, Confi App, and AI Brasil Experience. His focus is accelerating the adoption of artificial intelligence in Brazil with responsibility and execution, connecting discipline, culture, and methodology to what truly changes productivity, decision-making, and market competitiveness.

LinkedIn

*Program subject to change without prior notice.