Customers who mean business.
Eletrolar Show All Connected is a strategic moment for Grupo MK. The fair is when the company concentrates its product launches, strengthens its communication, holds its sales convention and hosts its main customers. At this edition, around 85% of the company’s revenue was represented by customers who visited the fair to see the launches. For Grupo MK, Eletrolar Show All Connected brings together the right buyers. All of Brazil is there to discover what’s new and do business, and if the main resellers and opinion leaders are at the fair, it makes no sense not to exhibit.
Giovanni Marins CardosoFounder and President · Grupo MK
When business grows, so does the booth.
Eletrolar Show All Connected is the opportunity to show the entire market what sets WiWU apart. Beyond presenting new products and launches, the company uses the fair to demonstrate what makes it unique against the competition. The results reflect this strategy: its presence grew from a 35 m² booth to a 160 m² space, and traffic at this edition exceeded expectations, with customers being served even after the fair officially closed, reinforcing the success of the business generated during the event.
Abbas ElZeinCEO · WiWU
A growing brand needs to be where the market is.
AMET has very positive expectations for Eletrolar Show All Connected and sees the fair as a strategic environment to grow, expand its reach and strengthen connections with partners. The company’s investment in this edition reflects that confidence: its booth doubled in size compared to the previous year, reinforcing its expectation of expanding business and accelerating the brand’s growth.
Regina MacedoMarketing Director · AMET
Face-to-face contact.
We’re thrilled because we welcomed many shop owners, retailers and national and international brands. Being able to connect this audience and give these companies access to our ecosystem so they can operate on the platform has been a major success of the fair. The team spoke with many companies, presented the tools Mercado Livre offers to boost their business and reinforced that face-to-face contact makes all the difference. More than messages or remote meetings, being present shows that there is a team dedicated to each partner’s success.
Tatiana SouzaNew Business Manager · Mercado Livre
New business and a stronger market presence.
Eletrolar Show All Connected is a strategic showcase for Itatiaia. The fair allows the company to welcome customers, win new partners and present the brand’s full portfolio to retailers from all over Brazil. Beyond strengthening relationships with established customers, the company uses the event to generate new business, expand its reach across different sales channels and grow its market presence.
Matheus Bernardi BarbozaHead Sales · Itatiaia
Making the brand visible and building relationships.
For us it’s a very significant event, because it’s one of the biggest technology events we have, so we take the opportunity to connect with our technology partners. It’s very rewarding to be here and present our products. The truth is, it’s about making our brand visible, because these are two new brands, recent in the Brazilian market. So it’s about becoming visible and building strategic relationships with our partners.
Giulia PiresMarketing Director · Sincrofit and Mibro
Visibility across Brazil.
The brand has been on the market for 17 years, and for us it’s important to serve all of Brazil and show ourselves in other regions where we aren’t strong. So Eletrolar Show All Connected is good for that. Expectations are high. The idea is to broaden our customer reach and the number of resellers we serve. I think with Eletrolar Show All Connected we’ll grow by around 20% to 30%. A lot of people come here.
Matheus MatosFounder · PCYES
