The Show

The largest B2B consumer goods event in Latin America

Four days where the entire chain — industry, retail, distribution, and importation — comes together to launch, negotiate, and decide the future of the sector.

June 22–25, 2026 · Distrito Anhembi, São Paulo · 1 PM – 9 PM

Data and results

Eletrolar Show 2025

trade visitors
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exhibiting brands
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sqm of exhibition space
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countries represented
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of business
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About the Show

Where the industry meets and business happens

Eletrolar Show All Connected is the leading convergence point for industry, retail, and innovation in Latin America. With over 20 years of history, it has established itself as the region’s largest business event for technology, home appliances, consumer electronics, and emerging related sectors.

More than a trade show, it is a business ecosystem that brings together industries such as mobility, robotics, mobile devices, information technology, HVAC, audio and video, smart home, gaming, and digital services, all connected by a single goal: generate business.

In its new phase, the platform expands its reach with specialized verticals that maximize opportunities: Aircon, focused on the HVAC sector; Interior Lifestyle South America, held in Brazil and powered by Ambiente (Messe Frankfurt), connecting design, lifestyle, and well-being; Future Mobility, dedicated to mobility and innovation; and Global Supplier, which connects global manufacturers with buyers from across Latin America.

Held in São Paulo, Eletrolar Show All Connected acts as a strategic link between Latin America’s key markets, connecting Brazil, Argentina, and Mexico, and bringing together leading retailers from all 27 Brazilian states through the Hosted Buyers Program.

More than an event, Eletrolar Show All Connected is a business platform where connections turn into concrete opportunities — and where the future of the market takes shape.

etailers invited through the VIP Buyer Program, with travel and accommodation sponsored by the show
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of visitors are actively looking for new suppliers and products for their portfolio
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of visitors hold leadership positions: presidents, directors, buyers, and managers
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countries represented, consolidating the event as the sector's largest B2B stage in Latin America
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Strategic Presence

A circuit that connects Latin America

Eletrolar Group positions itself as the leading business platform in the region, with a consolidated presence in Latin America’s three largest markets: Brazil, Mexico, and Argentina — economies that together account for more than 60% of the region’s economic activity (Source: World Bank / International Monetary Fund).

Mexico, Latin America’s second largest economy with a GDP exceeding US$ 1.7 trillion, stands out as one of the Americas’ leading industrial and consumer hubs, driven by strong integration with the North American market (Source: World Bank / IMF).

Argentina, with a GDP of around US$ 600 billion, represents a strategic market in transformation, with high demand for consumer goods and technology, opening space for new partnerships and business expansion (Source: World Bank / IMF).

In June, its events are connected through a strategic circuit that transforms the month into a true international business journey — a unique opportunity for brands to expand their reach and access multiple markets in sequence.

This integrated calendar enhances high-value connections between manufacturers, distributors, and retailers across the region, creating a continuous journey of relationship-building, market expansion, and business generation at a regional scale.

Show Ecosystem

Five events, one week, one complete ecosystem

Specialized events connecting the entire consumer durables chain over four days.

Venue & Schedule

Distrito Anhembi,
São Paulo

Av. Olavo Fontoura, 1209 — Gate 38
Santana, São Paulo — SP, 02012-021

Distrito Anhembi is Latin America’s largest event center, with 100,000 sqm of covered exhibition space and full infrastructure for large-scale trade shows and conferences.

22 JUN
Segunda
13h às 21h
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Dia 1
23 JUN
Terça
13h às 21h
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Dia 2
24 JUN
Quarta
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Dia 3
25 JUN
Quinta
13h às 21h
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Dia 4

Trajetória

Décadas conectando o setor

Anos 90
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2000–2010
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2015
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2019
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2022–24
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2026
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Trajetória

Por trás da maior feira do setor

Organização

Grupo Eletrolar

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1990

Organização

Azul Play Montagem

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Mídia parceira

Eletrolar News

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Contato comercial

Fale com nossa equipe

Join Us

Be part of
Eletrolar Show 2026

June 22–25, 2026 · Distrito Anhembi, São Paulo