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The Fair

Latin American Electronics International Trade Show brings together foreign manufacturers with diversified portfolio of products and categories. The fair is the place where the industry has the opportunity to expand boundaries and negotiate, not only, with purchasing professionals of Brazil and South America but also with manufactures from around the world, such as Brazil, South Korea, Spain, United States of America, Turkey, Hong Kong, China and Venezuela.



Check out all the happenings of previous editions of Latin American Electronics. See exhibitor, photos, products, movement and much more.

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Latin American Electronics besides making business viable, contributes to the promotion of brands and products in an international range. Watch how was the experience of some players in the event and the coverage of the national and international press.

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Turnkey PackagesAt Latin American Electronics your company
is in charge of selling to buyers.
We take care of the rest.

Get to know the complete solutions for your company participate in the show.

Booths with floor + assembly starting from 9sqm.

Click here. Check some companies that have joined the package in previous editions.

DifferentialsReference in the trade show segment and to the market the fair has its differentials

  • Generates business
  • Promotes and increase brands visibility
  • Launches trends and novelties
  • Provides portfolio adequation
  • Eliminates trade barriers
  • Opens new business partnerships
  • Diversifies sales channels portfolios

In 2019, the fair generated good business, received sales and press representatives from all regions of Brazil and South America. It is the most publicized fair in the media, which gives even greater visibility to the exhibiting brands.

Simultaneous eventsThe Latin American Electronics
simultaneously presents the events:

Additional information for visitor and exhibitorLocation and Installation

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Get discounts of up to 25% buying air tickets for LAE 2020 with LATAM AIRLINES..

click here
  25% discount
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The facilities where the Latin American Electronics is held offers parking with 2,500 rotating spaces.

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Congonhas (CGH) Distance: 10 Km - Guarulhos (GRU) Distance: 42 Km
Car - Access through Marginal Pinheiros and Av. 23 de Maio.
Subway - Nearest Station: Santo Amaro (Metro 5-Lilás and CPTM 9-Esmeralda)

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Convention Center with an área of 40 thousand sqm. There are 7 independent halls, restaurants, coffee shops, convenience store and fast print shop.

news and releases Press

Gree confirms its participation at Latin American Electronics 2020

Manufacturer of air conditioners, Gree Brazil confirmed the presence as an exhibitor at the Latin American Electronics 2020...

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TCL confirms participation in Latin American Electronics & Eletrolar Show 2019

The third largest TV manufacturer in the world has confirmed its participation in the Latin...

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Panasonic confirms its participation in Eletrolar Show & Latin American Electronics 2019

Owner of one of the most important brands in the market, Panasonic confirmed its participation as an exhibitor at the 14th...

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Multilaser confirms its participation at Latin American Electronics & Eletrolar Show 2019

Holding a large portfolio, which includes notebooks, smartphones, laptops and personal care, Multilaser has confirmed.

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Mondial confirms participation in Latin American Electronics & Eletrolar Show 2019

Exhibitor since te first edition of the show, Mondial Eletrodomésticos confirms its participation in the Latin American...

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Caloi confirms participation in Latin American Electronics & Eletrolar Show 2019

With many new features in the portfolio, Caloi expects a 10% increase in sales this year and confirms its participation...

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FRAHM will be for the eighth consecutive time Latin American Electronics & Eletrolar Show 2019

For 57 years in the audio segment - initially only with radios and, from 1969, with the first amplifier box, which would...

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Latin American Electronics 2020

July 13th – 16th, 2020
1pm to 9pm Transamerica Expo Center – SP – Brazil
How to get?
Av. Dr. Mário Villas Boas Rodrigues, 387
Santo Amaro – 04757-020
São Paulo/SP
How to get?