Latin American
The fair is recognized as the largest B2B fair of consumer electronics, home appliances, mobile phones, housewares and IT in Latin America

In its 6th edition, the show will be held from July 13th to July 16th, 2020, at the Transamerica Expo Center, located at Av. Dr. Mario Vilas Boas Rodrigues, 387 - Santo Amaro, São Paulo – SP – Brazil. One of the differentials of the event is the sponsorship, with flight tickets and hotel accommodations, of regional buyers who don’t have headquarters in the city of São Paulo and from all over South America, including Argentina, Bolivia, Chile, Colombia, Peru, Paraguay and Uruguay. Besides the quality of the visitation and international scope, Latin American Electronics also stands out as the main showcase of trends, launches, connects the industry and retail, establishes brands, narrows relationships, eliminates trade barriers and creates partnerships between the industry and retail in the region.

VisitorsLatin American Electronics receives high decision-making power executives of the industry and retail across Latin America.

    Visitors Profile

  • Buyers
  • Product Managers
  • Directors
  • Owners
  • CEO’s
  • Sales Representatives
  • Supervisors
  • Press
  • Service Representatives

    Sales Channels

  • Retail of all sizes
  • Distributors
  • Manafactures
  • Wholesalers
  • Home centers
  • Department stores
  • E-commerce
  • Marketplace
  • Corporate market

Increase business’s volume the Latin American Electronics has developed the "Buyers Program", which sponsors, with flight tickets and hotel accommodations, the visit of buyers of retail chains that don’t have headquarters in São Paulo and of South American countries, including Argentina, Bolivia, Chile, Colombia, Peru, Paraguay and Uruguay.

Products Category

Home Appliances

  • Refrigerators and Freezers
  • Washers and Dryers machines
  • Stoves, microwaves, cooktops, ovens and hoods
  • Air conditioners and heaters
  • Wineries and breweries

TV & Home Theater

  • DVDs, Blu-Ray and Home Theater
  • Sound, automotive, boxes and accessories
  • Camera and Camcorders
  • Games, consoles and accessories
  • TV’s

Mobility / IT

  • Smartphones, cell phones, tablets
  • Notebooks, Ultrabook and Desktops
  • Software and Peripherals
  • General accessories
  • Cameras, Electronic lockers
  • Home Security & Solutions

Small Appliances

  • Kitchen appliances
  • Barbecues & Grills
  • Electric tools
  • Household items
  • Housewares products
  • Electric Personal care products


  • Certifications
  • Logistics
  • Insurance and guarantees
  • Courses and training
  • Technical Support Solutions

Health and Leisure

  • Personal Care Products
  • Bicycles & Motorcycles
  • Camping products
  • Gym and Massage Equipment

Latin American Electronics 2020

July 13th - July 16, 2020
1pm to 9pm Transamerica Expo Center – SP – Brazil